| Teaming Up on the Google Goliath
There's no point in leaving something up to chance. eBay's (Nasdaq: EBAY) PayPal has survived the initial threat from Google's (Nasdaq: GOOG) nascent electronic-payment platform, but it wants to make sure that things stay that way. The world's leading online marketplace announced last week that it will team up with Yahoo! (Nasdaq: YHOO) in a deal to promote PayPal as well as Yahoo!'s paid-search product. The Yahoo! PayPal Checkout Program dangles some pretty tasty bait. Websites that offer online transactions can get $100 credit on Yahoo!'s sponsored search service and also score free PayPal processing through the end of the year. Participants will also have a blue shopping-cart icon appear on the text ads, so that the ads will stand out even better against the competition.
The art of books unbound
Local artists Judy Anderson and Ginny Hoyle use acrylic, ash, bolts, butterfly pins, Hoflund-Schmidt type specimens, leather, letterpress furniture, linen thread, museum board, paper, ribbon, and typographic journals in their work, "House of Fire." (Special to The Post) .
Tesco Named Hitwise Top 10 Award Winner for 2006
Tesco, the UK's leading food and wine retailer, is one of the big winners of the Hitwise Top 10 Online Performance Awards for 2006. (PRWEB) April 22, 2007 -- Tesco, the UK's leading food and wine retailer, is one of the big winners of the Hitwise Top 10 Online Performance Awards for 2006. Over the course of 2006, Tesco.com ranked first place for visits among all other UK websites in the Hitwise Shopping and Classifieds - Grocery and Alcohol category, with the Tesco Wine Club (http://www.tesco.com/winestore/ ) coming in at eighth place in the same category. Tesco Wine Club has been flourishing online, with wine festivals held twice a year. March and April 2007 saw Tesco's Champagne Festival, with prices slashed up to 33 per cent on a range of cases of champagne (http://www.tesco.com/winestore/controller.aspx?more=y&Ne=60177&N=60179&Nr=70002&catTitle=Champagne ) online.
Travel Search Marketing: Time for a Test Drive?
For whatever reason, the travel search space is not getting the same attention that local, social, shopping and multimedia verticals are these days. But the funny thing is, travel search is all of those things, isn't it? It's the result of all of those verticals combined. And travel search, one of the oldest verticals within the industry, has recently been seeing a surge in popularity. With the intersection of applications from the other verticals and the trend towards specialized search features, travel search is becoming more robust, more complicated, and is offering more opportunities to search marketers. Putting a number on the growth of the travel search industry is fairly difficult, since it's a category with many moving parts. The Top 100 'Travel' category of Web sites shuffles constantly from month to month.
MarketingSherpa Ecommerce Search Marketing Presentation: Top ...
SUMMARY: If you didn't make our conference call last week on Ecommerce Search Marketing Benchmark Data for 2007, just click below to get your recorded MP3 audio file to find out what 1,913 marketers revealed about the latest in ecommerce search marketing.
You'll also receive our 15-page PowerPoint presentation PDF, including eight new charts and images and an eyetracking heatmap. Highlights include:
- Where site traffic is coming from
- SEM report card
- Home page navigation and internal search tests .
|
